Connecting & Closing With the CBD Shopper

Nov 4, 2021

As more awareness about CBD and hemp and the potency, people are shifting CBD usage from ailment-based reasons to more wellness benefits according to the recently studies. This is a good news for retailer that CBD products will be as popular as other wellness products slowly.

"The typical CBD shopper is good news for c-stores because they are typically younger, liberal, and either students or blue-collar workers in skilled trades, such as plumbers, electricians and landscapers," said Don Burke, senior vice president of Management Science Associates Inc. (MSA), a Pittsburgh-based company focused on analytics and informatics.

"It's also far more likely that a tobacco consumer would be using CBD, which is more good news for c-stores as tobacco users are walking through the door several times per week," Burke added.

Nowadays, people more care about wellness and natural products. CBD and hemp products are just right for these needs. Especially among females, they have more concerns on families health, particularly those who have the old.

According to research from MSA, which surveyed more than 100,000 people in the U.S., the specific age range for male CBD users is between 18 and 49, while female CBD users fall within the 18- to 34-year-old range.

In terms of the reasons CBD users shop for products, as of the research conducted in 2019 and 2020 by MSA, the No. 1 reason is to temporarily relieve minor aches and pains (77 percent). Other reasons include relieving chronic pain (75 percent), helping with anxiety and stress (73 percent), and helping with sleep (71 percent).

Additionally, 67 percent cite using it for increased general wellness, and 66 percent use it to improve their physical health, showing there is a wellness component to the product, according to MSA.

"Most people think of CBD as a wellness item, so if a c-store has a wellness or healthier options section in the store, it would make sense to market CBD with these items," Burke advised.

What Are They Buying?

MSA’s research shows convenience stores as the fourth most-popular retail option for those purchasing CBD, as 29 percent reported shopping for CBD in a c-store. The top choice, at 45 percent, was from a natural or specialty retailer, followed by a smoke or vape shop (39 percent), and direct from manufacturers (29 percent).

Within the CBD category, there are many different product forms available. These include edibles, such as gummies; topicals, such as creams and lotions; tinctures and oils; vape pens and smokables; drinks; and even beer.

The most popular forms of CBD currently purchased at retail, according to MSA data, are:

  ● Edibles, such as gummies (36 percent);

  ● Topicals (32 percent);

  ● Tinctures (29 percent);

  ● Vaporizers/vape pens (22 percent); and

  ● Drinks (21 percent).

In C stores on CBD products, people more like those for routines, such as beverage, drinks, oils, tinctures and so on. And the smokes, patches, alcoholic somethings showed lower interests. Although drinks is low on the ranking of the research, but they are win on the choices. The beverage category always grow in rapidly speed, CBD drinks is imaginable to be growth in a fast way. At Betterment Retail Solutions, a West Des Moines, Iowa-based health and wellness company that connects up-and-coming brands with retailers, its No. 1 selling product in the category is flat CBD water.

CBD is special that shall have their own room on your shelves. Only you put them out, them are separated from numerous objects and have their own sights.

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