Seniors and CBD: A Promising New Market for CBD Products

Dec 7, 2023

Unlike food and drinks, people won’t take CBD for hungry or thirsty. CBD is a functional ingredient people use for different purposes. When doing CBD business, the first thing is to focus on a group that needs your products. So who uses CBD products?

A recent study has revealed that more than 10% of older Americans have used cannabis in the last year. The Hill reported on a survey showing that the “share of over-65 Americans who have used cannabis nearly tripled in a decade, from 11 percent in 2009 to 32 percent in 2019,” and that “more than half of the 60-64 demographic reported cannabis use, another sharp increase.”This may come as a surprise to many, but it's a trend that we should all take notice of. Maybe CBD products too.

As the popularity and acceptance of CBD products continue to rise, seniors are proving to be a promising new market for these products. With their unique needs and concerns, seniors could potentially become the next big market for CBD. In this blog post, we'll explore the reasons why seniors are turning to cannabinoids and how businesses can tap into this untapped market to sell more CBD products.

a heap and a bottle of white powder

What is CBD?
CBD, short for cannabidiol, has gained significant attention in recent years due to its potential health benefits. It is a naturally occurring compound found in cannabis or hemp plants, but unlike its counterpart THC, it does not produce psychoactive effects.

The CBD business has grown tremendously as more people become interested in exploring alternative wellness options. CBD consumers come from diverse backgrounds and have various reasons for incorporating CBD into their lives.

The Rising Trend: Older Americans Turning to CBD
In recent years, there has been a significant rise in the number of older Americans turning to CBD for various reasons. This trend is quite remarkable and has caught the attention of many industry experts and researchers. It seems that the stigma around cannabis-derived product use is gradually fading away, especially among older adults.

Why is CBD Gaining Popularity Among Seniors?
One reason for this rising trend is the increasing awareness of the potential health benefits that CBD can offer. Many seniors are experiencing various age-related ailments such as chronic pain, arthritis, and insomnia, among others. Traditional pharmaceuticals often come with undesirable side effects and limited efficacy. As a result, more seniors are seeking alternative options, and CBD appears to be providing them with relief.

Additionally, the legalization of CBD in many states has made it more accessible to older adults. They can now buy CBD products, which contain non-psychoactive compounds of CBD, legally and conveniently. This shift in availability has allowed seniors to explore CBD as a viable option for managing their symptoms.

Moreover, the changing attitudes towards CBD use have played a significant role in this rising trend. Older Americans are more open to trying alternative therapies, and they no longer see CBD as taboo or associated solely with recreational use. They have become a significant CBD consumer group, actively seeking out products that can improve their quality of life.

As this trend continues to grow, businesses have an incredible opportunity to capitalize on this emerging market. Developing high-quality CBD products specifically targeted towards older adults can help meet their needs and provide them with the relief they seek. It is crucial for businesses to understand the unique requirements and preferences of this demographic to effectively serve them and tap into this promising new market.

Four bottles of golden liquid

Understanding CBD and Its Potential Benefits for Seniors
As the body ages, it commonly experiences challenges such as pain, sleep disturbances, anxiety, and inflammation. These issues become more prevalent with advancing age. CBD emerges as a potential solution, offering benefits in addressing these age-related concerns. This multifaceted nature of CBD is a compelling reason why a growing number of individuals turn to it as part of their wellness regimen as they age.

1. Pain Management:
Seniors often grapple with chronic pain conditions associated with aging, such as arthritis, neuropathy, or musculoskeletal issues. CBD has emerged as a potential natural solution for pain management. Through its interaction with the endocannabinoid system, CBD may modulate pain signaling and reduce inflammation. Some seniors have reported a reduction in pain severity and improved mobility after incorporating CBD into their daily routines, presenting an alternative to traditional pain medications with potential side effects.

2. Sleep Improvement:
Sleep disorders, insomnia, and disruptions in sleep patterns are common challenges faced by seniors. CBD has shown promise in promoting better sleep by influencing the body's circadian rhythm and sleep-wake cycle. By interacting with receptors in the endocannabinoid system, CBD may help regulate sleep patterns, leading to improved sleep quality. Seniors exploring CBD for sleep often report enhanced relaxation and a more restful night's sleep, offering a potential non-pharmacological solution to address sleep-related issues.

3. Anxiety and Stress Reduction:
Seniors may experience heightened levels of stress and anxiety due to health concerns, life transitions, or social isolation. CBD's anxiolytic properties are being studied for their potential in reducing stress and anxiety. By modulating serotonin receptors in the brain, CBD may contribute to a sense of calmness and relaxation without the sedative effects associated with some traditional anxiolytic medications. This potential to alleviate emotional distress makes CBD an intriguing option for seniors seeking a natural approach to managing anxiety.

4. Potential Anti-Inflammatory Effects:
Chronic inflammation is a contributing factor to various age-related conditions, including arthritis and cardiovascular issues. CBD has demonstrated anti-inflammatory effects in preclinical studies, suggesting its potential to mitigate inflammatory responses. By interacting with immune system receptors, CBD may help regulate the body's inflammatory processes. Seniors exploring CBD for its anti-inflammatory effects may find it beneficial in addressing conditions where inflammation plays a central role, promoting a holistic approach to overall health.

How Many Seniors Consume CBD?
According to the Cannabidiol market size reported by Grand View Research, the global cannabidiol (CBD) market size was valued at USD 6.4 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 16.2% from 2023 to 2030.

According to A Forbes Health survey of 2,000 U.S. adults conducted by OnePoll, nearly half of participants 58+ years old use CBD, and almost 90% of participants at least 77 years old use CBD.

How Businesses Can Tap Into This Untapped Market To Sell More CBD Products?
As the popularity of CBD continues to grow among the senior demographic, an array of products has emerged, offering various consumption methods and formulations. However, those points we shall notice that old people may not have good eyesight, teeth, and memories. So, when you develop new products for old people, an old-people readable label and easier calculating dosage may make sense.

On the Bottom
Hunan MiSo Biosciences is a CBD manufacturer that owns millions of square meters of planting bases which promises a sufficient CBD raw materials supply. Our CBD products such as CBD isolate, full-spectrum CBD distillate, and broad-spectrum CBD distillate are produced under the line of GMP standards. Discover the advantages of partnering with CBD manufacturer Miso Bio., empowering you to make well-informed decisions that contribute to the success of your business.

Contact us

Tel: +86–731–82281512
Email: apple.xiong@hnmisobio.com
Website: www.hnmisobio.com

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